For Tattoo Artists

Become a Certified Ink Theory Artist

Get vetted by Steven Martinez. Get listed in the Ink Theory directory. Get fed leads from his nationwide reach. You keep your own brand, your own shop, and your own pricing while joining a network of serious artists Steven personally backs.

What You Get

  • Listed in the Ink Theory artist directory, searchable by location and style
  • Receive vetted leads routed from Steven's 6 million plus following
  • Certified Ink Theory badge for your shop, social, and website
  • Keep your own brand, shop name, and pricing
  • Direct mentorship and feedback from Steven
  • Access to the Ink Theory artist community and standards

What We Look For

  • 3+ years of professional tattooing experience
  • Active portfolio demonstrating consistent quality
  • Currently working out of a licensed shop or private studio
  • Active social media presence (Instagram primary)
  • Willingness to travel for an in person assessment
  • Agreement to the Ink Theory brand standards and ethics policy

Pricing

$500 certification fee. $99 per month after.

The certification fee covers the portfolio review, interview process, brand standards onboarding, and your initial directory listing. The $99 a month keeps your profile active, gives you access to the platform, and makes you eligible for routed leads.

No long term contract. Cancel anytime, your listing simply goes inactive.

Certification Process

How it works

  1. 1

    Apply

    Fill out the application below. Tell us about your work, experience, and shop.

  2. 2

    Portfolio review

    Steven personally reviews your portfolio and social presence.

  3. 3

    Interview

    A short video or in person conversation to make sure values and standards align.

  4. 4

    Brand standards

    You sign off on the Ink Theory standards covering ethics, conduct, badge use, and lead response time.

  5. 5

    Get listed

    Your profile goes live. The platform starts routing leads to you based on location and style.

Ready?

Apply to be an Ink Theory Artist

Steven personally reviews every application. Expect to hear back within a few business days.

Looking to get tattooed instead? Design Your Tattoo